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Sustainable Travel

Experience deep Japan while supporting the locals and their culture, environment, economy and society.

Featured Sustainable Experiences

All Sustainable Tours & Experiences

Active and Artisanal in Yamagata City

An easy, one-day guided cycling tour exploring the traditional side of Yamagata City. Ride to a Japanese garden, a minor holy mountain to explore a hidden shrine, and the artisan district Hirashimizu for a weaving experience.

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Farm to Bar

Experience the fruit kingdom of Yamagata Prefecture. Meet a Yamagata farmer and visit their orchard to harvest fresh fruit, then head to a cocktail bar where the bartender will craft an original cocktail or mocktail just for you!

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Hidden Outdoor Okitama Tour

Interact with the abundant nature of the Okitama region- experience a hot air balloon ride, canoe in picturesque gorges and enjoy a night walking tour through the traditional Akayu onsen district.

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Samurai Story

Cultivate your mind, body and spirit as you experience firsthand how the samurai arts and traditions live on in the present day. In this private eight-day tour, participate in personalized experiences led by masters, whilst being supported by English-speaking guides knowledgeable in martial arts.

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Yamagata Cycling: Goma Fire Ritual

Tour around Yamagata City by e-bike, enjoy learning about the history and culture and create pottery in the Hirashimizu artisan hamlet. After pottery, visit a local restaurant for a lunch of Yamagata soba.

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Yamagata Cycling: Nature and Craft

Tour around Yamagata City by e-bike, enjoy learning about the history and culture and create pottery in the Hirashimizu artisan hamlet. After pottery, visit a local restaurant for a lunch of Yamagata soba.

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