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Discover The Hidden Japan

Your Guide to Japan's Hidden Gems.

We at the Hidden Japan are a team of Japanese and American travel agents based in Yamagata Prefecture with the goal of helping tourists get off the crowded tourism routes of Tokyo, Kyoto, and Osaka.  With over 7 years of operation, we specialize in tours and experiences focused on linking travelers with locals and deep experiences in the countryside of Japan.

We operate tours and experiences across Japan and are proud to be a member of the international tour community here with connections with other like minded small travel agencies all over the country. 

Come explore our side of Japan.

Featured Tour Packages

What The Hidden Japan offers

Custom Tour Crafting

The Hidden Japan is a nationally licensed travel agency specializing in deep Japan experiences and custom tour crafting. Our goal is to help local communities across Japan to connect with travelers like yourself.

Tour Packages and Experiences

We offer a range of package tours and individual experiences with a careful curated and constantly changing menu of offerings. Our programs put an emphasis on interaction with locals and deep Japan experiences.

Self Guided Planning Info

We started as a travel blog introducing the splendor of the countryside regions of Japan.  Explore our site for some of the many destinations and experiences available off the beaten path.

Adventure Tourism

Browse our collection of outdoor adventure and active tourism content in the Japanese contryside.

Leisure and Indoors

Gorgeous and easy to access cultural sightseeing locations

Nature and Outdoors

Discover pristine natural beauty and adventure​

Festivals and Events

Experience the culture and passion of Japan in full display