Established in 2018, The Hidden Japan is an inbound tourism company aiming to offer travelers deep Japan experiences alongside local masters with a focus on culinary, craft, and outdoor experiences.

Our company is partnered with global players like Lonely Planet and also works closely with governments to help promote Japan for international travel.

We are a fully privately owned venture separate from government or large Japanese corporations which allows us to offer our guests experiences at their very best, free from outside influences. We at the Hidden Japan seek to offer an alternative route to experience the untouched beauty of Japan.

Join us as we remove the barriers that have prevented foreign tourists from discovering the beauty of these less-traveled areas and aspire to show parts of Japan that you can experience all to yourself.