Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Deeply understand each location you visit.
Each prefecture, area, city and town all have their own unique characteristics. Explore each areas hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region/ Mogami Region
The north and south regions of Yamagata Prefecture have stunning locations to be discovered.
Experience the Yonezawa Uesugi Festival
The Uesugi Festival commemorates the samurai clan who once ruled Yonezawa. The main event is a reenactment of the Battle of Kawanakajima.
Visiting Ginzan Onsen in the Winter
Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!
Other prefectures
Mototaki Falls
Mototaki Falls is a waterfall located in an atmospheric mossy ravine of the Mount Chokai Geopark in the Tohoku region of Japan.
Nakajimadai
Nakajimadai is a beautiful beech forest and wetland area featuring easy nature trails. It is located at the base of Mount Chokai in Akita.
Mt. Zao
Rising over 1,800 meters along the border between Yamagata and Miyagi, Mount Zao is a popular ski, hiking, and hot springs destination.
The Tohoku Kizuna Festival
The Tohoku Kizuna Festival, a collaboration event combining the Tohoku region’s 6 most famous summer matsuri into one giant celebration!
Sendai City
Sendai is the capital of Miyagi Prefecture. As the largest city in Tohoku, it also serves as the gateway to this off-the-beaten-path region.
Zao Snow Monsters
Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!