Farm to Bar
Experience the fruit kingdom of Yamagata Prefecture. Meet a Yamagata farmer and visit their orchard to harvest fresh fruit, then head to a cocktail bar where the bartender will craft an original cocktail or mocktail just for you!
Featuring Yamagata and Murayama City
Yamagata City
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy.
Murayama City
This quaint city sharing the same name as the region has hidden surprises with its traditional soba, spectacular rose garden and the opportunity to have a samurai experience at the birthplace of Iaido.
Immerse yourself in the Murayama region
The Murayama region is a bustling area compared to the rest of the prefecture with many things to do and see. Here are some of our hand-picked recommendations for this area.
Tofu Workshop
In this cooking workshop based in Yamagata city, you will learn how to prepare a local style of tofu with Yamagata soybeans from start to finish.
Hanagasa Festival
The Hanagasa Festival is the largest festival in Yamagata City where thousands of dancers fill the streets. In 2026, join the dance yourself for the first time!
The Yamagata Sake and Wine Festival
At the Yamagata Nihonichi Bishuken Fair (lit. “Yamagata: Japan’s Most Delicious Alcohol Fair”), enjoy a wide variety Yamagata-made sakes and wines.
Zao Snow Monsters
Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!
Yamagata City
Capital of Yamagata prefecture, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging, with a variety of sightseeing and historic points of interest to keep visitors busy.