Winter Snow, Sauna and Sights of Nishikawa
Experience snow country activities in Nishikawa town, one of Japan’s heaviest snowfall areas. Enjoy the snow, relax in a sauna and also take part in exclusive behind-the-scene tours.
Featuring Yamagata and Murayama City
Yamagata City
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy.
Murayama City
This quaint city sharing the same name as the region has hidden surprises with its traditional soba, spectacular rose garden and the opportunity to have a samurai experience at the birthplace of Iaido.
Immerse yourself in the Murayama region
The Murayama region is a bustling area compared to the rest of the prefecture with many things to do and see. Here are some of our hand-picked recommendations for this area.
Hirashimizu
The small artisan village of Hirashimizu in Yamagata is a fantastic destination for those interested in traditional Japanese craft and sake.
Hanagasa Festival
The Hanagasa Festival is the largest festival in Yamagata City where thousands of dancers fill the streets. In 2025, join the dance yourself for the first time!
Mt. Zao
Rising over 1,800 meters along the border between Yamagata and Miyagi, Mount Zao is a popular ski, hiking, and hot springs destination.
Iaido Samurai Experiences in Murayama City
Experience Iaido, a traditional sword-based martial art, at the very place it was founded: Iai Shrine in Yamagata Prefecture.
Cycling in Yamagata Prefecture
Leave the car behind and explore the wide open plains of Yamagata Prefecture on a guided cycling tour!