Stories

Ibaraki is perhaps best known for its seasonal floral landscapes, but its rich nature also allows agriculture to thrive. As a result, delicious food and drink made from locally sourced ingredients abound. The prefecture offers in-depth, hands-on experiences related not only to flowers and food, but also traditional craft like bonsai and pottery, and even thrills like bungee jumping and waterfall meditation.

A photo journey through Miyagi Prefecture with a group of tourism professionals from across Japan for a week long trip.

Discovering the Okitama Region through Immersive Outdoors and Cultural Experiences.

Discover what you can experience in a small artisan village on the outskirts of Yamagata City while supporting local at the same time.

Yamagata City offers visitors to experience the traditional side of Japan, from tea ceremony to wagashi sweet making.

The mission of the Cultural Bridge Creator Program is to develop a network of regional ambassadors and promote sustainable development.

Yamagata is the only sake region to possess GI (Geographic Indication) certification. Read on to learn about its characteristics and history!

A recount of our fishing excursion from Onagawa, a charming fishing village in Miyagi Prefecture. A true sea-to-table experience!

Read about our winter visit to Mount Zao, to take in the snowy wilderness on a ski hike with an Ideha mountain guide!