stories

Learn about three experiences you can access from Sendai City, including Stand Up Paddleboarding (SUP), a cycling tour in Arai and Wakame seaweed harvesting and shabu-shabu.

Discover what you can experience in a small artisan village on the outskirts of Yamagata City while supporting local at the same time.

Yamagata City offers visitors to experience the traditional side of Japan, from tea ceremony to wagashi sweet making.

The mission of the Cultural Bridge Creator Program is to develop a network of regional ambassadors and promote sustainable development.

Yamagata is the only sake region to possess GI (Geographic Indication) certification. Read on to learn about its characteristics and history!

A recount of our fishing excursion from Onagawa, a charming fishing village in Miyagi Prefecture. A true sea-to-table experience!

Read about our winter visit to Mount Zao, to take in the snowy wilderness on a ski hike with an Ideha mountain guide!

Kinkasan, located off the coast of Miyagi Prefecture, is a holy island home to a venerated shrine and deer considered messengers of the gods.

Pas Mal, a restaurant in Yamagata City serving fine French cuisine and top-notch local wines.

The impact of COVID-19 on the Japanese countryside. Rural regions like Yamagata struggle with the economic impacts the pandemic has wrought.