stories

The mission of the Cultural Bridge Creator Program is to develop a network of regional ambassadors and promote sustainable development.

Yamagata is the only sake region to possess GI (Geographic Indication) certification. Read on to learn about its characteristics and history!

A recount of our fishing excursion from Onagawa, a charming fishing village in Miyagi Prefecture. A true sea-to-table experience!

Read about our winter visit to Mount Zao, to take in the snowy wilderness on a ski hike with an Ideha mountain guide!

Kinkasan, located off the coast of Miyagi Prefecture, is a holy island home to a venerated shrine and deer considered messengers of the gods.

Pas Mal, a restaurant in Yamagata City serving fine French cuisine and top-notch local wines.

The impact of COVID-19 on the Japanese countryside. Rural regions like Yamagata struggle with the economic impacts the pandemic has wrought.

Get to know Mitobe Sake Brewery in Tendo, Yamagata—their rice, brewing philosophy, flagship sakes, and more!

Students from an Italian culinary and science university visited Tsuruoka, Yamagata for hands-on lesson in producing top-quality soba noodles.

We head to Awashima Island for wappani, a local stew made exclusively with Awashima-sourced ingredients—right down to the driftwood kindling!