Experience the culture and passion of the Hidden Japan in full display by knowing their festivals and events held throughout the year.
Join us in Los Angeles July 19-20, 2025 to discover some of Japan’s most incredible hidden gems, from the towering snow monsters of Mt. Zao to the quiet grandeur of the mountainside temple Yamadera, from the maiko of the port town of Sakata to the samurai history and delectable wagyu of Yonezawa.
Yamagata Fair in LA Read More »
In this special collaboration with Yamagata soccer team Montedio Yamagata, we have launched a backyard tour where you can get special access to meet this famous team and see one of their soccer matches at their stadium in Tendo City here in Yamagata.
Montedio Soccer Tour Read More »
A special event bringing special crafts and artisans from Niigata Prefecture to Huntington Beach on October 18-20th, 2025
The Tsubame Sanjo Fair in Los Angeles Read More »
At the Yamagata Nihonichi Bishuken Fair (lit. “Yamagata: Japan’s Most Delicious Alcohol Fair”), enjoy a wide variety Yamagata-made sakes and wines.
The Yamagata Sake and Wine Festival Read More »
The Hanagasa Festival is the largest festival in Yamagata City where thousands of dancers fill the streets. In 2025, join the dance yourself for the first time!
Held annually since 1609, the Sakata Matsuri is Sakata City’s biggest event. It boasts parades, performances, and hundreds of street vendors.
This dance festival is held in downtown Sakata; hundreds of dancers fill the streets and dance to Sakata Jinku, a traditional folk song.
Sakata Jinku Nagashi Dance Festival Read More »
The Yamagata Snow Festival, held in Sagae City, is one of Yamagata Prefecture’s biggest winter events and boasts a great fireworks display.
Yamagata Snow Festival Read More »
Every winter, the young boys of Shonai brave subzero to participate in this intense religious and cultural ritual.
At the Sakata Ika Tsuri Festival, onlookers cheer on the fishermen of Yamagata as they depart on their first squid fishing trip of the year.
Ika Tsuri Festival Read More »
