Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Explore, Unwind, Connect: Discover Nature’s Wonders in Mogami
Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Visiting Ginzan Onsen in the Winter
Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!
Miyagi Prefecture
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Discovering Sendai: Anime Special Interest Tour
Boasting deep history and tradition and surrounded by nature, Sendai is a dynamic and fascinating city. On this tour, hit top sightseeing spots and sites of special interest to anime/manga fans. Try hands-on cultural and creative experiences, and enjoy the atmosphere of this vibrant northeastern city.
Recenter Your Body & Mind with Shojin Ryori Dinner & Zen Meditation at Sendai’s Zen Temple
Rinnoji Temple, which has one of the best gardens in the Tohoku region, offers a private tour and immersion in Japanese culture as you learn about the history of Rinnoji Temple and Zen culture. After a prayer and zazen experience, enjoy a meal of shojinryori.
Taiyaki Workshop in Kurihara
At old-fashioned sweets shop Kurikomaya in the Muikamachi neighborhood of Kurihara City, learn from the shop owner how to make taiyaki sweets, then try your hand at making one yourself.
Kurikoma Festival Float Behind the Scenes Tour
Although the floats can usually not be seen until the day of the festival, this year is different. From the end of the festival in July through the float dismantling in November, visitors can view the floats up close. This is a valuable cultural experience in which visitors can view the elaborate structure of the floats and brought to life through the passion of local residents, and hear directly from the local people themselves.
Ishinomaki Culinary Adventure
On this private sea-to-table culinary adventure tour, experience the bounty of the Sanriku fishing grounds just off the coast of Ishinomaki for yourself! Fish, fry, flambe, and feast your way through this all-day immersive experience.
Sake Brewery Tour (Kanenoi Shuzo)
On this private brewery tour, we invite you to visit for a tour of this incredible natural water source and the sake brewery in Miyagi Prefecture. Afterwards, delight in the subtle flavors of this incomparable sake in a guided a tasting session with one of the sake makers.