
Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.

Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Located around the jutting southeastern peninsula of Oku-Matsushima and Miyato Island, contrary to Matsushima Bay’s feminine seascape, Sagakei Gorge continues to astound and move spectators with its panoramic masculine, rough cliffs. Enjoy the scenic beauty while listening to the captain’s commentary on this adventurous voyage.

Mt. Kurikoma Area Geopark, located around Mt. Kurikoma, features a rich and diverse natural environment. On this guided hike, learn the story of how people in the region have lived through and overcome numerous natural disasters, including earthquakes and floods.

Observe the sophisticated techniques of Yagyu Shingan-ryu sword style in action on the Mori Butai Stage at the Tome City Dento Geino Densho-kan, then try out some of the techniques for yourself!

From oyster fishing and cooking in Ishinomaki to the seafood auction of Shiogama, Japan’s sushi capital, delight in the delectable seafood of the Miyagi coastline on this three day, two night gastronomy tour.

This program offers an opportunity to experience “Sho-Aizome,” one of Japan’s oldest indigo dyeing techniques, passed down in the Monji area of Kurikoma, Kurihara City

Immerse yourself in all things Samurai on this 4 day, 3 night tour. Start in the Samurai town of Shiroishi, enjoy private tours of Date Samurai history hotspots in Sendai and Matsushima, and get in on the action in Tome with a Yagyu Shingan-ryu experience. Wind down your trip with a stay in a luxurious traditional onsen ryokan