Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Visiting Ginzan Onsen in the Winter
Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!
Explore, Unwind, Connect: Discover Nature’s Wonders in Mogami
Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Miyagi Prefecture
Overnight Stay at Hotel Matsushima Taikanso
Shiroishi Umen: Guided Factory Tour of Kichimi Noodle Production
Bonnet Bus Ride in Kurihara’s Countryside
Zasu Pottery at Hanayama: Gallery and Anagama (Traditional Wood-Fired Kiln) Tour
Ishinomaki Culinary Adventure
Samurai Armor Dressing Experience at Shiroishi Castle
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Matsushima
There simply isn’t a view quite like this anywhere else in the country. Matsushima is more than simply a beautiful bay filled with stunning rock formations. The mainland town is also home to centuries of Buddhist culture, samurai history, and incredible seafood, making it a day trip from Sendai you won’t want to miss.
Shiogama: The Sushi Capital of Japan
While Tokyo’s fish markets may be famous, the actual sushi capital of Japan lies far to the north in Miyagi prefecture, in the port town of Shiogama.
Mochi-Pounding Experience
Experience an indispensable element of Japanese holidays: mochi-pounding! Using a traditional mallet and mortar, pound mochi rice into this staple chewy morsel, and then enjoy the result as part of a delicious local dish.
The Samurai Town of Shiroishi
Nestled at the foot of the Zao Mountain Range in southern Miyagi Prefecture is the historic castle town of Shiroishi, a community deeply tied to the legacy of the Katakura Clan and the samurai spirit of Japan’s feudal past.
Yagyu Shingan-ryu Martial Arts Experience
Observe the sophisticated techniques of Yagyu Shingan-ryu sword style in action on the Mori Butai Stage at the Tome City Dento Geino Densho-kan, then try out some of the techniques for yourself!
Wakayanagi Jiori Textile Factory Tour
In the Meiji (1868–1912) and Taisho (1912–1926) periods, the Wakayanagi area of Kurihara flourished thanks to the production of Wakayanagi jiori, a traditional cotton textile. Learn about the Wakayanagi jiori production process and the special characteristics of the Y-type loom, about dedication to craftsmanship and techniques passed down through generations, from third-generation owner Kojun Chiba.