
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

On this private sea-to-table culinary adventure tour, experience the bounty of the Sanriku fishing grounds just off the coast of Ishinomaki for yourself! Fish, fry, flambe, and feast your way through this all-day immersive experience.

Nakajimadai is a beautiful beech forest and wetland area featuring easy nature trails. It is located at the base of Mount Chokai in Akita.

Learn the Suzume Odori, a traditional dance passed down from the times of the samurai. Enjoy the traditions of the samurai and townspeople from Sendai’s castle town days.

A pairing dinner held by restaurant owner Yuka Izawa at Restaurant Shozan, owned by one of Sendai’s leading sake breweries. In a private space created by renovating a sake brewery in the old castle town, enjoy the restaurant’s unique pairings and a variety of unpasteurized sake that is hard to find on the market, as well as a special menu created just for this tour.

A special ride on the retro Bonnet Bus to take in the peaceful landscape of the Kurihara countryside.

There simply isn’t a view quite like this anywhere else in the country. Matsushima is more than simply a beautiful bay filled with stunning rock formations. The mainland town is also home to centuries of Buddhist culture, samurai history, and incredible seafood, making it a day trip from Sendai you won’t want to miss.