Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Explore, Unwind, Connect: Discover Nature’s Wonders in Mogami
Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Miyagi Prefecture
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Shiroishi Umen: Guided Factory Tour of Kichimi Noodle Production
Founded in 1897 (Meiji 30), Kichimi Seimen has faithfully preserved the traditional techniques and spirit of Umen-making. At the factory, high-quality ingredients are carefully selected and processed using time-honored methods combined with modern technology. Every step—from mixing and kneading to aging, stretching, and drying—requires the experience and refined judgment of skilled artisans.
During the factory tour, you can witness the noodle-making process up close, where manual craftsmanship and modern machinery coexist in harmony.
Kurikoma Festival Float Behind the Scenes Tour
Although the floats can usually not be seen until the day of the festival, this year is different. From the end of the festival in July through the float dismantling in November, visitors can view the floats up close. This is a valuable cultural experience in which visitors can view the elaborate structure of the floats and brought to life through the passion of local residents, and hear directly from the local people themselves.
The Tohoku Kizuna Festival
The Tohoku Kizuna Festival, a collaboration event combining the Tohoku region’s 6 most famous summer matsuri into one giant celebration!
Staying at Yuzu no Azemichi Amago no Kaeru
Spend time in a space of extraordinary freedom, surrounded by tranquil countryside views in a nostalgic old Japanese-style house.
Ocean Horseback Riding Experience at Japan’s Scenic “Oku-Matsushima” Beach
Oku-Matsushima, a scenic spot rivaling Matsushima in both beauty and the freshest seafood, offers seaside horseback riding (including underwater riding during summer only).
Zasu Pottery at Hanayama: Gallery and Anagama (Traditional Wood-Fired Kiln) Tour
Zasu Pottery is one of the few remaining anagama (traditional wood-fired kilns) in the Tohoku region, continuing the tradition of producing unglazed, natural-fired pottery. Their work features everyday tableware as well as flower vases, tea utensils, and art objects, blending traditional techniques with designs that fit modern lifestyles.
During the experience, you will tour the old-style anagama kiln while listening to explanations from the pottery master.