
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Nestled at the foot of Mount Tabashine in the World Heritage town of Hiraizumi, this renovated 150-year-old Japanese house offers an exclusive stay for one group per day. Surrounded by tranquil rice fields and rural scenery, it provides a refined retreat where time flows gently and tradition lives on.

A special ride on the retro Bonnet Bus to take in the peaceful landscape of the Kurihara countryside.

Immerse yourself in all things Samurai on this 4 day, 3 night tour. Start in the Samurai town of Shiroishi, enjoy private tours of Date Samurai history hotspots in Sendai and Matsushima, and get in on the action in Tome with a Yagyu Shingan-ryu experience. Wind down your trip with a stay in a luxurious traditional onsen ryokan

History and nature, art and stillness—all interweave at Kazenosawa, a hidden retreat where you can reset your priorities and spend quality time with those precious to you.

This is an experience of making a fan using Shiroishi washi paper, a traditional product of Shiroishi City that is registered as a “Traditional Craft of Miyagi Prefecture.” Each piece of washi paper is hand-dyed, making it strong and durable, and each one is unique, with a different look.

From oyster fishing and cooking in Ishinomaki to the seafood auction of Shiogama, Japan’s sushi capital, delight in the delectable seafood of the Miyagi coastline on this three day, two night gastronomy tour.