
Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Sendai is a dynamic and historically significant city bursting with culture, history, nature, and tradition. On this tour, hit Sendai’s top sightseeing destinations, experience hands-on cultural, culinary and crafting experiences, and get to know the tradition and culture of this fascinating city.

Enjoy a private performance of the Yatsu Shika Odori deer dance, a folk performing art from the Kurihara Ichihasama area with a 400-year history, which has been registered as an Intangible Cultural Heritage of Miyagi Prefecture.

A 5-day, 4-night private adventure tour in Tohoku’s incredible northern prefectures. Trek, hike, cycle, and kayaking through three prefectures, actively enjoying Aomori, Akita, and Iwate’s sights, sounds, and some really excellent cuisine.

Immerse yourself in all things Samurai on this 4 day, 3 night tour. Start in the Samurai town of Shiroishi, enjoy private tours of Date Samurai history hotspots in Sendai and Matsushima, and get in on the action in Tome with a Yagyu Shingan-ryu experience. Wind down your trip with a stay in a luxurious traditional onsen ryokan

Drift through the Geibikei Gorge, one of the most beautiful places in Japan, in a boat propelled by an oarsman maneuvering it with a single long pole. You may even get the chance to enjoy an “oarsman experience” in which you can try propelling the boat yourself!

This program offers an opportunity to experience “Sho-Aizome,” one of Japan’s oldest indigo dyeing techniques, passed down in the Monji area of Kurikoma, Kurihara City