
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Although the floats can usually not be seen until the day of the festival, this year is different. From the end of the festival in July through the float dismantling in November, visitors can view the floats up close. This is a valuable cultural experience in which visitors can view the elaborate structure of the floats and brought to life through the passion of local residents, and hear directly from the local people themselves.

Drift through the Geibikei gorge, one of the most beautiful places in Japan, in a boat propelled by an oarsman maneuvering it with a single long pole. You may even get the chance to enjoy an “oarsman experience” in which you can try propelling the boat yourself!

On this private sea-to-table culinary adventure tour, experience the bounty of the Sanriku fishing grounds just off the coast of Ishinomaki for yourself! Fish, fry, flambe, and feast your way through this all-day immersive experience.

Nestled at the foot of Mount Tabashine in the World Heritage town of Hiraizumi, this renovated 150-year-old Japanese house offers an exclusive stay for one group per day. Surrounded by tranquil rice fields and rural scenery, it provides a refined retreat where time flows gently and tradition lives on.

Nestled at the foot of the Zao Mountain Range in southern Miyagi Prefecture is the historic castle town of Shiroishi, a community deeply tied to the legacy of the Katakura Clan and the samurai spirit of Japan’s feudal past.

Founded in 1897 (Meiji 30), Kichimi Seimen has faithfully preserved the traditional techniques and spirit of Umen-making. At the factory, high-quality ingredients are carefully selected and processed using time-honored methods combined with modern technology. Every step—from mixing and kneading to aging, stretching, and drying—requires the experience and refined judgment of skilled artisans.
During the factory tour, you can witness the noodle-making process up close, where manual craftsmanship and modern machinery coexist in harmony.