Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Visiting Ginzan Onsen in the Winter
Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
Miyagi Prefecture
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Zao Snow Monsters
Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!
Crafting Katana: A Behind-the-Scenes Forge Experience
Swordsmith Norizane Miyagi has been making swords for 45 years, continuing to refine his skills even to this day. At the workshop of Norizane Miyagi, receive a demonstration and explanation of the steps involved in sword making, try your hand at some smithing yourself, and view some genuine samurai swords in a private showing.
Overnight Stay at KIBOTCHA
KIBOTCHA, a hands-on disaster preparedness and accommodation facility, opened in 2018 in a former elementary school damaged by the Great East Japan Earthquake. The school, once slated for closure, has been thoughtfully renovated and reborn with a focus on learning through experiencing. Guided by the concept of “learning through play,” KIBOTCHA offers immersive, stay-based programs that combine lodging, hands-on activities, and training experiences.
Date Masamune Culture: Suzume Odori Dance in Sendai’s Ryokusaikan
Learn the Suzume Odori, a traditional dance passed down from the times of the samurai. Enjoy the traditions of the samurai and townspeople from Sendai’s castle town days.
Matsushima
There simply isn’t a view quite like this anywhere else in the country. Matsushima is more than simply a beautiful bay filled with stunning rock formations. The mainland town is also home to centuries of Buddhist culture, samurai history, and incredible seafood, making it a day trip from Sendai you won’t want to miss.
Staying at Yuzu no Azemichi Amago no Kaeru
Spend time in a space of extraordinary freedom, surrounded by tranquil countryside views in a nostalgic old Japanese-style house.