
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Surrounded by the ever-changing beauty of Matsushima throughout the year, Hotel Matsushima Taikanso provides a memorable resort experience where comfort, scenery, and hospitality come together to create a truly special stay.

The kokeshi doll, born in the Tohoku region first as a toy, took on new life as an item travelers visiting the hot springs of the region would take back with them as a souvenir. In this experience, paint their own original kokeshi doll using the same kind of brushes and electric lathe the artisans themselves do.
A 5-day, 4-night private adventure tour in Tohoku’s incredible northern prefectures. Trek, hike, cycle, and kayaking through three prefectures, actively enjoying Aomori, Akita, and Iwate’s sights, sounds, and some really excellent cuisine.

Experience an indispensable element of Japanese holidays: mochi-pounding! Using a traditional mallet and mortar, pound mochi rice into this staple chewy morsel, and then enjoy the result as part of a delicious local dish.

Learn the Suzume Odori, a traditional dance passed down from the times of the samurai. Enjoy the traditions of the samurai and townspeople from Sendai’s castle town days.

Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!