
Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.

Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Mototaki Falls is a waterfall located in an atmospheric mossy ravine of the Mount Chokai Geopark in the Tohoku region of Japan.

Nuruyu Bansho was a checkpoint station at the entrance to Akita’s Ogachi District beyond Hanayama, referred to as the “Sendai Domain Senboku Border Checkpoint Nuruyu Bansho.” It became a checkpoint station during the Keicho Period after Lord Date Masamune entered Iwadeyama, and for over 200 years served as an inspection station for people and packages passing through.
Presently, various exhibits are on display, from materials passed down from the original bansho, to local folk art and tools which tell the stories and history of the region.

Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!

Boasting deep history and tradition and surrounded by nature, Sendai is a dynamic and fascinating city. On this tour, hit top sightseeing spots and sites of special interest to anime/manga fans. Try hands-on cultural and creative experiences, and enjoy the atmosphere of this vibrant northeastern city.

On this private brewery tour, we invite you to visit for a tour of this incredible natural water source and the sake brewery in Miyagi Prefecture. Afterwards, delight in the subtle flavors of this incomparable sake in a guided a tasting session with one of the sake makers.

This is an experience of making a fan using Shiroishi washi paper, a traditional product of Shiroishi City that is registered as a “Traditional Craft of Miyagi Prefecture.” Each piece of washi paper is hand-dyed, making it strong and durable, and each one is unique, with a different look.