Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
Explore, Unwind, Connect: Discover Nature’s Wonders in Mogami
Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Miyagi Prefecture
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Guided Migratory Bird-Watching Tour in Miyagi
Embrace the hobby sweeping the masses- bird-watching! The Izunuma-Uchinuma wetlands are one of the wintering grounds frequented by the migratory waterfowl that come to Japan each winter. Contemplate the relationship between man and nature as you observe waterfowl rising from their roosts in the early morning and returning at dusk.
Mt. Kurikoma Area Geo-Guide
Mt. Kurikoma Area Geopark, located around Mt. Kurikoma, features a rich and diverse natural environment. On this guided hike, learn the story of how people in the region have lived through and overcome numerous natural disasters, including earthquakes and floods.
Kazenosawa Luxury Accomodation and Museum
History and nature, art and stillness—all interweave at Kazenosawa, a hidden retreat where you can reset your priorities and spend quality time with those precious to you.
Guided sake & seasonal ingredient cuisine pairing with Sendai Izawa family head
A pairing dinner held by restaurant owner Yuka Izawa at Restaurant Shozan, owned by one of Sendai’s leading sake breweries. In a private space created by renovating a sake brewery in the old castle town, enjoy the restaurant’s unique pairings and a variety of unpasteurized sake that is hard to find on the market, as well as a special menu created just for this tour.
Oku-Matsushima Sagakei Gorge Sightseeing Boat Ride
Located around the jutting southeastern peninsula of Oku-Matsushima and Miyato Island, contrary to Matsushima Bay’s feminine seascape, Sagakei Gorge continues to astound and move spectators with its panoramic masculine, rough cliffs. Enjoy the scenic beauty while listening to the captain’s commentary on this adventurous voyage.
Staying at Yuzu no Azemichi Amago no Kaeru
Spend time in a space of extraordinary freedom, surrounded by tranquil countryside views in a nostalgic old Japanese-style house.