
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Located around the jutting southeastern peninsula of Oku-Matsushima and Miyato Island, contrary to Matsushima Bay’s feminine seascape, Sagakei Gorge continues to astound and move spectators with its panoramic masculine, rough cliffs. Enjoy the scenic beauty while listening to the captain’s commentary on this adventurous voyage.

Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!

This program offers an opportunity to experience “Sho-Aizome,” one of Japan’s oldest indigo dyeing techniques, passed down in the Monji area of Kurikoma, Kurihara City

Step into the world of samurai warriors and feel the spirit of history as you become a Sengoku warlord for a day.

At old-fashioned sweets shop Kurikomaya in the Muikamachi neighborhood of Kurihara City, learn from the shop owner how to make taiyaki sweets, then try your hand at making one yourself.

Zasu Pottery is one of the few remaining anagama (traditional wood-fired kilns) in the Tohoku region, continuing the tradition of producing unglazed, natural-fired pottery. Their work features everyday tableware as well as flower vases, tea utensils, and art objects, blending traditional techniques with designs that fit modern lifestyles.
During the experience, you will tour the old-style anagama kiln while listening to explanations from the pottery master.