Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Explore, Unwind, Connect: Discover Nature’s Wonders in Mogami
Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Visiting Ginzan Onsen in the Winter
Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!
Miyagi Prefecture
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Northern Tohoku Adventure Tour
A 5-day, 4-night private adventure tour in Tohoku’s incredible northern prefectures. Trek, hike, cycle, and kayaking through three prefectures, actively enjoying Aomori, Akita, and Iwate’s sights, sounds, and some really excellent cuisine.
Zasu Pottery at Hanayama: Gallery and Anagama (Traditional Wood-Fired Kiln) Tour
Zasu Pottery is one of the few remaining anagama (traditional wood-fired kilns) in the Tohoku region, continuing the tradition of producing unglazed, natural-fired pottery. Their work features everyday tableware as well as flower vases, tea utensils, and art objects, blending traditional techniques with designs that fit modern lifestyles.
During the experience, you will tour the old-style anagama kiln while listening to explanations from the pottery master.
Geibikei Gorge River Cruise
Drift through the Geibikei Gorge, one of the most beautiful places in Japan, in a boat propelled by an oarsman maneuvering it with a single long pole. You may even get the chance to enjoy an “oarsman experience” in which you can try propelling the boat yourself!
Overnight Stay at Hotel Matsushima Taikanso
Surrounded by the ever-changing beauty of Matsushima throughout the year, Hotel Matsushima Taikanso provides a memorable resort experience where comfort, scenery, and hospitality come together to create a truly special stay.
Private Night Tour of Historical Zuihoden
In this special experience, make a night visit the mausoleum of Date Masamune, the samurai who built the foundation of Sendai. After a special viewing of the main hall, enjoy a performance of Japanese musical instruments in a solemn atmosphere, allowing you to fully immerse yourself in the experience at this remarkable place.
Samurai Spirit Experience
Experience what it felt like to be a retainer of the castle town of the Sendai Date clan. You will have the opportunity to try out drawing a real sword, which is something you don’t usually get to do, and try out tea at the Zangetsu-tei teahouse, where you will experience the mindset of a samurai.