
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

Rising over 1,800 meters along the border between Yamagata and Miyagi, Mount Zao is a popular ski, hiking, and hot springs destination.

Oku-Matsushima, a scenic spot rivaling Matsushima in both beauty and the freshest seafood, offers seaside horseback riding (including underwater riding during summer only).

Experience true freedom and tranquility in the remote mountains of Miyagi at an onsen ryokan without electricity. With only lamps to light your way, digitally detox and experience nature to the fullest. Includes full English language support.

Immerse yourself in all things Samurai on this 4 day, 3 night tour. Start in the Samurai town of Shiroishi, enjoy private tours of Date Samurai history hotspots in Sendai and Matsushima, and get in on the action in Tome with a Yagyu Shingan-ryu experience. Wind down your trip with a stay in a luxurious traditional onsen ryokan

This is an experience of making a fan using Shiroishi washi paper, a traditional product of Shiroishi City that is registered as a “Traditional Craft of Miyagi Prefecture.” Each piece of washi paper is hand-dyed, making it strong and durable, and each one is unique, with a different look.

The Tohoku Kizuna Festival, a collaboration event combining the Tohoku region’s 6 most famous summer matsuri into one giant celebration!