
Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.

Info on access to and lodging in Ginzan Onsen in winter, how to make reservations for the popular Twilight Bus tour, and more!

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

On this private brewery tour, we invite you to visit for a tour of this incredible natural water source and the sake brewery in Miyagi Prefecture. Afterwards, delight in the subtle flavors of this incomparable sake in a guided a tasting session with one of the sake makers.

Drift through the Geibikei gorge, one of the most beautiful places in Japan, in a boat propelled by an oarsman maneuvering it with a single long pole. You may even get the chance to enjoy an “oarsman experience” in which you can try propelling the boat yourself!

The Tohoku Kizuna Festival, a collaboration event combining the Tohoku region’s 6 most famous summer matsuri into one giant celebration!

From oyster fishing and cooking in Ishinomaki to the seafood auction of Shiogama, Japan’s sushi capital, delight in the delectable seafood of the Miyagi coastline on this three day, two night gastronomy tour.

Embrace the hobby sweeping the masses- bird-watching! The Izunuma-Uchinuma wetlands are one of the wintering grounds frequented by the migratory waterfowl that come to Japan each winter. Contemplate the relationship between man and nature as you observe waterfowl rising from their roosts in the early morning and returning at dusk.

Sendai is the capital of Miyagi Prefecture. As the largest city in Tohoku, it also serves as the gateway to this off-the-beaten-path region.