Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
Explore, Unwind, Connect: Discover Nature’s Wonders in Mogami
Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.
Miyagi Prefecture
Wakayanagi Jiori Textile Factory Tour
Yagyu Shingan-ryu Martial Arts Experience
Crafting Katana: A Behind-the-scenes Forge Experience
Recenter Your Body & Mind with Shojin Ryori Dinner & Zen Meditation at Sendai’s Zen Temple
Date Masamune Culture: Suzume Odori Dance in Sendai’s Ryokusaikan
Kurikoma Festival Float Making Experience
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Shiogama Tuna Auction and Fishmarket Tour
See the tuna auction and morning market of Shiogama through this locally guided day trip from Sendai. This tour incudes lunch.
Samurai Spirit Experience
Experience what it felt like to be a retainer of the castle town of the Sendai Date clan. You will have the opportunity to try out drawing a real sword, which is something you don’t usually get to do, and try out tea at the Zangetsu-tei teahouse, where you will experience the mindset of a samurai.
Discovering Sendai: Anime Special Interest Tour
Boasting deep history and tradition and surrounded by nature, Sendai is a dynamic and fascinating city. On this tour, hit top sightseeing spots and sites of special interest to anime/manga fans. Try hands-on cultural and creative experiences, and enjoy the atmosphere of this vibrant northeastern city.
Zao Snow Monsters
Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!
Geibikei Gorge River Cruise
Drift through the Geibikei gorge, one of the most beautiful places in Japan, in a boat propelled by an oarsman maneuvering it with a single long pole. You may even get the chance to enjoy an “oarsman experience” in which you can try propelling the boat yourself!
Kokeshi doll painting experience
The kokeshi doll, born in the Tohoku region first as a toy, took on new life as an item travelers visiting the hot springs of the region would take back with them as a souvenir. In this experience, paint their own original kokeshi doll using the same kind of brushes and electric lathe the artisans themselves do.