
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
The north of Yamagata Prefecture also has stunning gems to be discovered.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

Explore nature’s wonders in the Mogami region of northeastern Japan on this 2-day, 1-night tour, including a riverboat cruise and trekking to an ancient forest.

The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.

A private guided tour that lets you experience the scenic, cultural, and historical highlights of Sendai and Matsushima all in just one day.

Zasu Pottery is one of the few remaining anagama (traditional wood-fired kilns) in the Tohoku region, continuing the tradition of producing unglazed, natural-fired pottery. Their work features everyday tableware as well as flower vases, tea utensils, and art objects, blending traditional techniques with designs that fit modern lifestyles.
During the experience, you will tour the old-style anagama kiln while listening to explanations from the pottery master.

The kokeshi doll, born in the Tohoku region first as a toy, took on new life as an item travelers visiting the hot springs of the region would take back with them as a souvenir. In this experience, paint their own original kokeshi doll using the same kind of brushes and electric lathe the artisans themselves do.

At old-fashioned sweets shop Kurikomaya in the Muikamachi neighborhood of Kurihara City, learn from the shop owner how to make taiyaki sweets, then try your hand at making one yourself.

Boasting deep history and tradition and surrounded by nature, Sendai is a dynamic and fascinating city. On this tour, hit top sightseeing spots and sites of special interest to anime/manga fans. Try hands-on cultural and creative experiences, and enjoy the atmosphere of this vibrant northeastern city.

On this private sea-to-table culinary adventure tour, experience the bounty of the Sanriku fishing grounds just off the coast of Ishinomaki for yourself! Fish, fry, flambe, and feast your way through this all-day immersive experience.