Oishida Festival Matsuri
The small town of Oishida goes all out during their Oishida Matsuri, a summer festival featuring fireworks and exuberant traditional dance.
Locations
Each prefecture, area, city and town all have their own unique characteristics. Explore each area's hidden wonders by its location here.
Yamagata Prefecture
Yamagata City / Murayama Region
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy. The Murayama region includes Yamagata city and other cities and many of this region’s top sightseeing locations are found here.
Sakata, Tsuruoka / Shonai Region
Blessed with towering mountains, vast open plains, and long stretches of rich coastline in Tsuruoka city and a highly influential historic port with delicious seafood and historical, cultural gems in Sakata city, the Shonai Region has an absolute treasure trove of hidden gems to explore.
Okitama Region
The Okitama Region is an area of southern Yamagata, consisting of the municipalities and surrounding agricultural lands of the Okitama Basin, cradled to the south, east, west by vast mountain ranges. Okitama is replete with not only the quintessential scenic and culinary charms of the pastoral Japanese countryside, but also pristine wilderness, as shown in cities in the region like Nagai City.
Mogami Region
The north of Yamagata Prefecture also has stunning gems to be discovered.
Ginzan Onsen
Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.
Explore, Unwind, Connect: Discover Nature’s Wonders in Mogami
Explore nature’s wonders in the Mogami region of northeastern Japan on this 2 day, 1 night tour, including a riverboat cruise and trekking to an ancient forest.
Miyagi Prefecture
Niigata Prefecture
Niigata Prefecture
Stretching along the Sea of Japan for over three hundred kilometers, Niigata Prefecture feels a world away from the crowds and rush of Tokyo. And yet, it is accessible by bullet train from Tokyo in just a little over an hour. Niigata is probably best known for snow and sake, but is also home to lesser-known attractions that make a visit here a fascinating journey for those seeking deep experiences and memorable moments off the beaten path.
Other prefectures
Northern Tohoku Adventure Tour
A 5-day, 4-night private adventure tour in Tohoku’s incredible northern prefectures. Trek, hike, cycle, and kayaking through three prefectures, actively enjoying Aomori, Akita, and Iwate’s sights, sounds, and some really excellent cuisine.
Mototaki Falls
Mototaki Falls is a waterfall located in an atmospheric mossy ravine of the Mount Chokai Geopark in the Tohoku region of Japan.
Rebun Hokkaido Gastronomy Tour
Discover a different side of Japan and experience the vibrant food culture of the island of Rebun, Hokkaido. Immerse yourself in the northern panoramas and get to know the region’s fishing, culinary and cultural history through the experiences of local residents on this 4 day, 3 night tour.
Tono City: Japan’s City of Folkore
Nestled in a mountain valley in the central part of Iwate, one of Japan’s most northern prefectures, lies the quiet hamlet of Tono. Known as the ‘City of Folklore,’ this peaceful rural enclave is home to some of Japan’s most famous legends, well-preserved traditions and architecture, Buddhist wonders, and delicious cuisine and craft beer.
The Tohoku Kizuna Festival
The Tohoku Kizuna Festival, a collaboration event combining the Tohoku region’s 6 most famous summer matsuri into one giant celebration!
Geibikei Gorge River Cruise
Drift through the Geibikei Gorge, one of the most beautiful places in Japan, in a boat propelled by an oarsman maneuvering it with a single long pole. You may even get the chance to enjoy an “oarsman experience” in which you can try propelling the boat yourself!