Derek Yamashita - Creative Director

Ken Domon Museum of Photography

The Ken Domon Museum of Photography houses the collection of photographer Ken Domon and is located in his hometown of Sakata, Yamagata.

The Sanno Club is a museum and crafts center exhibiting Kasafuku dolls, a famous craft of Sakata, Yamagata.

The Tohoku Kizuna Festival, a collaboration event combining the Tohoku region’s 6 most famous summer matsuri into one giant celebration!

Sendai is the capital of Miyagi Prefecture. As the largest city in Tohoku, it also serves as the gateway to this off-the-beaten-path region.

In the Hirashimizu artisan village area, learn how to make pottery and the finer points of sake tasting from local masters.

The small artisan village of Hirashimizu in Yamagata is a fantastic destination for those interested in traditional Japanese craft and sake.

Enjoy sake brewed in the Shonai region of Yamagata in a special tasting flight session at a sake bar right in front of Tsuruoka Station.

Watch fugu pufferfish be prepared from start to finish and enjoy one of Japan’s most daring culinary delights with a master chef.

Learn how to prepare nigiri and rolled sushi under the guidance of a master chef at Kamo aquarium in Tsuruoka, Yamagata.

Yamagata Wagyu beef is one of the top 5 wagyu in all of Japan with deep flavors and soft and dreamy texture.