Derek Yamashita - Creative Director

Fugu Pufferfish Workshop

Watch fugu pufferfish be prepared from start to finish and enjoy one of Japan’s most daring culinary delights with a master chef.

Learn how to prepare nigiri and rolled sushi under the guidance of a master chef at Kamo aquarium in Tsuruoka, Yamagata.

Yamagata Wagyu beef is one of the top 5 wagyu in all of Japan with deep flavors and soft and dreamy texture.

Yamagata is the only sake region to possess GI (Geographic Indication) certification. Read on to learn about its characteristics and history!

The sulfuric, healing waters Zao Onsen were discovered over 900 years ago. Bathing options range from rustic open-air baths to luxury ryokan.

Ginzan Onsen is a picture perfect hot spring town nestled in the mountains in the deep countryside of Yamagata Prefecture.

The Yamagata Bunshokan, an elegant historical building once home to the prefectural offices, is open to the public and can be toured freely.

Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!

Yamadera is home to Risshakuji, a stunning temple complex built into a the rock face of a mountain, as well as hidden spiritual spots.

At the base of Mount Zao just south of Yamagata City, lies Kaminoyama Onsen, a hot springs town with many relaxing and luxurious hot spring inns.