Experience the wonders of the lush nature and rich, pristine culture of the Hidden Japan.
We are working with passionate local residents of Japan’s hidden gems to share the beauty and excitement of their Hidden Japan.
Surrounded by the ever-changing beauty of Matsushima throughout the year, Hotel Matsushima Taikanso provides a memorable resort experience where comfort, scenery, and hospitality come together to create a truly special stay.
Overnight Stay at Hotel Matsushima Taikanso Read More »
Enjoy the scenic beauty of Miyagi’s Sagakei Gorge from a boat while listening to the captain’s commentary on this adventurous voyage.
Oku-Matsushima Sagakei Gorge Sightseeing Boat Ride Read More »
At Oku-Matsushima, a scenic spot rivaling Matsushima in both beauty and the freshest seafood, experience seaside horseback riding (including underwater riding during summer only).
Ocean Horseback Riding Experience at Japan’s Scenic “Oku-Matsushima” Beach Read More »
Experience the symbiosis of horses, the forest, and the land in this unique hands-on agricultural experience in Miyagi, Japan.
Mimamori Hachimaru Ranch Experience Read More »
KIBOTCHA, a hands-on disaster preparedness and accommodation facility, offers immersive, stay-based programs that combine lodging, hands-on activities, and training experiences in Miyagi.
Overnight Stay at KIBOTCHA Read More »
Founded in 1897 (Meiji 30), Kichimi Seimen has faithfully preserved the traditional techniques and spirit of Umen-making.
During the factory tour, you can witness the noodle-making process up close, where manual craftsmanship and modern machinery coexist in harmony.
Shiroishi Umen: Guided Factory Tour of Kichimi Noodle Production Read More »
Zasu Pottery is one of the few remaining anagama (traditional wood-fired kilns) in the Tohoku region, continuing the tradition of producing unglazed, natural-fired pottery. Tour the old-style anagama kiln while listening to explanations from the pottery master.
Zasu Pottery at Hanayama: Gallery and Anagama (Traditional Wood-Fired Kiln) Tour Read More »
Mt. Kurikoma Area Geopark, located around Mt. Kurikoma, features a rich and diverse natural environment. On this guided hike, learn the story of how people in the region have lived through and overcome numerous natural disasters, including earthquakes and floods.
Mt. Kurikoma Area Geo-Guide Read More »
This June 1st – July 15th program offers an opportunity to experience “Sho-Aizome,” one of Japan’s oldest indigo dyeing techniques, passed down in the Monji area of Kurikoma, Kurihara City.
Early Summer Exclusive: Sho-aizome Indigo-Dyeing Experience Read More »
Experience Japan’s traditional sericulture (silkworm farming) in Marumori Town, Miyagi Prefecture, once renowned for a prosperous silk industry. Through exchanges with local farmers and artisans, you can enjoy a variety of hands-on activities related to silkworms and silk.
A Journey into Marumori’s Silk Farming Culture and Silk Heritage Read More »
