Experience the wonders of the lush nature and rich, pristine culture of the Hidden Japan.
We are working with passionate local residents of Japan’s hidden gems to share the beauty and excitement of their Hidden Japan.
Explore Niigata, Fukushima, and Yamagata on this 4-day, 3-night private adventure tour. Explore Niigata city’s history and sake, hike through the stunning natural onsen landscapes of Fukushima, and embrace your inner samurai in Yamagata: this tour is for adventurous spirits looking for authentic experiences off the beaten path.
Southern Tohoku and Niigata Adventure Tour Read More »
On this one night, two day tour, explore Yamagata’s traditional and modern food culture in Kaminoyama and Yamagata City. On day one, experience, interact, and deeply enjoy all facets of this region’s incredible cuisine. On day two, immerse yourself in traditional culture, from mountain temples to maiko performances.
Two Day Cuisine and Culture in Kaminoyama and Yamagata Tour Read More »
A 5-day, 4-night private adventure tour in Tohoku’s incredible northern prefectures. Trek, hike, cycle, and kayaking through three prefectures, actively enjoying Aomori, Akita, and Iwate’s sights, sounds, and some really excellent cuisine.
Northern Tohoku Adventure Tour Read More »
Surrounded by the ever-changing beauty of Matsushima throughout the year, Hotel Matsushima Taikanso provides a memorable resort experience where comfort, scenery, and hospitality come together to create a truly special stay.
Overnight Stay at Hotel Matsushima Taikanso Read More »
Located around the jutting southeastern peninsula of Oku-Matsushima and Miyato Island, contrary to Matsushima Bay’s feminine seascape, Sagakei Gorge continues to astound and move spectators with its panoramic masculine, rough cliffs. Enjoy the scenic beauty while listening to the captain’s commentary on this adventurous voyage.
Oku-Matsushima Sagakei Gorge Sightseeing Boat Ride Read More »
Oku-Matsushima, a scenic spot rivaling Matsushima in both beauty and the freshest seafood, offers seaside horseback riding (including underwater riding during summer only).
Ocean Horseback Riding Experience at Japan’s Scenic “Oku-Matsushima” Beach Read More »
Experience the Symbiosis of Horses, the Forest, and the Land! After learning some basics about horses, experience not only the strength of invisible bonds, but the harmony interwoven between humans and horses, a beautiful collaboration which transcends species through a teamwork activity using a machine through which humans and horses work together. Finally, learn about using sustainable agriculture to grow vegetables and rehabilitate the soil.
Mimamori Hachimaru Ranch Experience Read More »
KIBOTCHA, a hands-on disaster preparedness and accommodation facility, opened in 2018 in a former elementary school damaged by the Great East Japan Earthquake. The school, once slated for closure, has been thoughtfully renovated and reborn with a focus on learning through experiencing. Guided by the concept of “learning through play,” KIBOTCHA offers immersive, stay-based programs that combine lodging, hands-on activities, and training experiences.
Overnight Stay at KIBOTCHA Read More »
Founded in 1897 (Meiji 30), Kichimi Seimen has faithfully preserved the traditional techniques and spirit of Umen-making. At the factory, high-quality ingredients are carefully selected and processed using time-honored methods combined with modern technology. Every step—from mixing and kneading to aging, stretching, and drying—requires the experience and refined judgment of skilled artisans.
During the factory tour, you can witness the noodle-making process up close, where manual craftsmanship and modern machinery coexist in harmony.
Shiroishi Umen: Guided Factory Tour of Kichimi Noodle Production Read More »
Zasu Pottery is one of the few remaining anagama (traditional wood-fired kilns) in the Tohoku region, continuing the tradition of producing unglazed, natural-fired pottery. Their work features everyday tableware as well as flower vases, tea utensils, and art objects, blending traditional techniques with designs that fit modern lifestyles.
During the experience, you will tour the old-style anagama kiln while listening to explanations from the pottery master.
Zasu Pottery at Hanayama: Gallery and Anagama (Traditional Wood-Fired Kiln) Tour Read More »
