Discover The Hidden Japan

Your Guide to Japan's Hidden Gems.

Nestled among the mountains of North-eastern Japan, and far from the bustling neon lights of Tokyo and Osaka is the region of Tohoku. Virtually untouched by foreign tourism, it region remains pristine and overflowing with hidden gems to discover.

Come explore our side of Japan.


Gorgeous and easy to access cultural sightseeing locations

Nature and Outdoors

Discover pristine natural beauty and adventure​

Festivals and Events

Experience the culture and passion of Japan in full display

What The Hidden Japan offers

Custom Tour Crafting

The Hidden Japan is a nationally licensed travel agency specializing in deep Japan experiences and custom tour crafting. Our goal is to help local communities across Japan to connect with travelers like yourself.


Don't need a full tour, but want to have a taste of The Hidden Japan? We can arrange unique guided experiences which can be done in a couple of hours, perfect for those doing day trips.

Virtual tours

We have started operating virtual tours either through live video or pre-produced video with live chat functionality.  Please feel free to reach out to us if you are interested in a live tour for yourself or your organization.

...and more!

Experience The Hidden Japan

Please note: Due to the ongoing situation with the coronavirus, please note that some of the locations  and experiences on our site will need to be confirmed with our local vendors manually. Please reach out to us on our reservation forms on each experience, or contact us and we will try our best to arrange our experiences for you.