Zao Snow Monsters
Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!
Featuring Yamagata and Murayama City
Yamagata City
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy.
Murayama City
This quaint city sharing the same name as the region has hidden surprises with its traditional soba, spectacular rose garden and the opportunity to have a samurai experience at the birthplace of Iaido.
Immerse yourself in the Murayama region
The Murayama region is a bustling area compared to the rest of the prefecture with many things to do and see. Here are some of our hand-picked recommendations for this area.
Hanagasa Festival
The Hanagasa Festival is the largest festival in Yamagata City where thousands of dancers fill the streets. In 2026, join the dance yourself for the first time!
Soba Workshop in Yamagata City
Located conveniently in the heart of Yamagata City, create your own Japanese soba from scratch with the guidance of veteran soba masters.
Farm to Bar
Experience the fruit kingdom of Yamagata Prefecture. Meet a Yamagata farmer and visit their orchard to harvest fresh fruit, then head to a cocktail bar where the bartender will craft an original cocktail or mocktail just for you!
Nanokamachi Street
Nanukamachi, known as Nanokamachi to locals, is one of the main downtown hubs of Yamagata city featuring many cafes and a variety of stores.
Downtown Yamagata Bar Hopping
Experience the local nightlife scene in Yamgata City with a guided bar-hopping tour exploring the sidestreets around Yamagata Station.