Hirashimizu
The small artisan village of Hirashimizu in Yamagata is a fantastic destination for those interested in traditional Japanese craft and sake.
Featuring Yamagata and Murayama City
Yamagata City
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy.
Murayama City
This quaint city sharing the same name as the region has hidden surprises with its traditional soba, spectacular rose garden and the opportunity to have a samurai experience at the birthplace of Iaido.
Immerse yourself in the Murayama region
The Murayama region is a bustling area compared to the rest of the prefecture with many things to do and see. Here are some of our hand-picked recommendations for this area.
Yamagata Cycling: Goma Fire Ritual
Tour around Yamagata City by e-bike, enjoy learning about the history and culture and create pottery in the Hirashimizu artisan hamlet. After pottery, visit a local restaurant for a lunch of Yamagata soba.
Hanagasa Festival
The Hanagasa Festival is the largest festival in Yamagata City where thousands of dancers fill the streets. In 2026, join the dance yourself for the first time!
Samurai Story
Cultivate your mind, body and spirit as you experience firsthand how the samurai arts and traditions live on in the present day. In this private eight-day tour, participate in personalized experiences led by masters, whilst being supported by English-speaking guides knowledgeable in martial arts.
Montedio Soccer Tour
In this special collaboration with Yamagata soccer team Montedio Yamagata, we have launched a backyard tour where you can get special access to meet this famous team and see one of their soccer matches at their stadium in Tendo City here in Yamagata.
The Yamagata Sake and Wine Festival
At the Yamagata Nihonichi Bishuken Fair (lit. “Yamagata: Japan’s Most Delicious Alcohol Fair”), enjoy a wide variety Yamagata-made sakes and wines.