Farm to Bar
Experience the fruit kingdom of Yamagata Prefecture. Meet a Yamagata farmer and visit their orchard to harvest fresh fruit, then head to a cocktail bar where the bartender will craft an original cocktail or mocktail just for you!
Featuring Yamagata and Murayama City
Yamagata City
As capital of the prefecture and home to Yamagata’s largest metropolitan population, Yamagata City has no shortage of activities, cuisine, nightlife, and lodging accommodations, as well as a variety of sightseeing and historic points of interest to keep visitors busy.
Murayama City
This quaint city sharing the same name as the region has hidden surprises with its traditional soba, spectacular rose garden and the opportunity to have a samurai experience at the birthplace of Iaido.
Immerse yourself in the Murayama region
The Murayama region is a bustling area compared to the rest of the prefecture with many things to do and see. Here are some of our hand-picked recommendations for this area.
Cycling in Yamagata Prefecture
Leave the car behind and explore the wide open plains of Yamagata Prefecture on a guided cycling tour!
Zao Snow Monsters
Snow Monsters are synonomous with winter on Mount Zao—read on to find out how to access them, the best times to visit, and more!
Winter Snow, Sauna and Sights of Nishikawa
Experience snow country activities in Nishikawa town, one of Japan’s heaviest snowfall areas. Enjoy the snow, relax in a sauna and also take part in exclusive behind-the-scene tours.
Yamagata Wagyu Beef
Yamagata Wagyu beef is one of the top 5 wagyu in all of Japan with deep flavors and soft and dreamy texture.
Nanokamachi Street
Nanukamachi, known as Nanokamachi to locals, is one of the main downtown hubs of Yamagata city featuring many cafes and a variety of stores.