Soul of Uetsu: Spirituality and cuisine shaped by nature
A four-day, three-night tour to experience the highlights of the Uetsu region of Japan, with a special focus on nature and its connections with the local spiritual and culinary cultures.
Discover The Hidden Japan
Your Guide to Japan's Hidden Gems.
We at The Hidden Japan are a team of Japanese and American travel agents based in Yamagata Prefecture with the goal of helping tourists get off the crowded tourism routes of Tokyo, Kyoto, and Osaka. With over 7 years of operation, we specialize in tours and experiences focused on linking travelers with locals and deep experiences.
We operate tours and experiences across Japan and are proud to be a member of the international tour community here with connections to other like-minded small travel agencies all over the country.
Our agency also creates customized tour packages planned by one our local experts. Each plan begins with a video call and are made specifically to your interests and needs.
In the Spotlight
Take a look at our latest series of package tours, which connect the industrial powerhouses of Tsubame and Sanjo in Niigata Prefecture with charming coastal Tsuruoka and Sakata in Yamagata Prefecture. Each package was crafted around a particular theme or special interest, but elements of each package can be mixed and matched with others to create a customized experience tailored to your needs and interests. With cultural, crafting, and culinary experiences sure to capture your curiosity, there is something for every traveler in the Uetsu region.
Featured Tour Packages
Journey on the Uetsu Main Line: Exploring Sakata City
In these carefully curated tour packages, enjoy the cultural and culinary highlights of port town Sakata, easily accessible via JR East’s scenic Uetsu Main Line.
Beyond the Sushi Bar: The foundations and future of Japanese cuisine
A 5-day, 4-night tour to experience the best of cuisine and craftsmanship in the Uetsu area of Japan. Observe and experience techniques for making outstanding kitchenware of the master craftsmen of Tsubame-Sanjo and enjoy cooking and dining experiences with chefs of Tsuruoka City, a UNESCO Creative City of Gastronomy.
The Artisans of Uetsu: Encounters with silk, steel, and more
From Niigata to Yamagata, experience the charm and beauty of traditions of craftsmanship in the Uetsu region of Japan. Experience Japan’s “monozukuri” tradition for yourself while learning about the history and charm of creation in each area.
What The Hidden Japan offers
Custom Tour Crafting
The Hidden Japan is a nationally licensed travel agency specializing in deep Japan experiences and custom tour crafting. Our goal is to help local communities across Japan to connect with travelers like yourself.
Tour Packages and Experiences
We offer a range of package tours and individual experiences with a carefully curated and constantly changing menu of offerings. Our programs put an emphasis on interaction with locals and deep Japan experiences.
Self-Guided Planning Info
We started as a travel blog introducing the splendor of the countryside regions of Japan. Explore our site for some of the many destinations and experiences available off the beaten path.
Adventure Tourism
Browse our collection of outdoor adventure and active tourism content in the Japanese contryside.
